Is Your Data Safe? Why Privacy Matters in Maternal Health Apps

Motherhood is full of vulnerability. You track your thoughts, emotions, milestones, and health data - deeply personal information. When that information lives in an app, it’s natural to ask:

Is my data safe?

Privacy isn’t just a technical detail. It’s about trust. Your vulnerability deserves protection. And at Carea, privacy is fundamental to how we design the app and set up its infrastructure.

Why Privacy Matters in Maternal Health Apps

Maternal Health apps handle a variety of personal, health, and technical information. This information is sensitive. Protecting it ensures you can track your pregnancy or postpartum journey with confidence - without fear of exposure or misuse.

How Carea Keeps Your Data Safe

Carea follows a “secure by design” approach, combining technology, process, and legal compliance:

💚 Data Security & Encryption - Prevents data from being lost, altered, accessed, or disclosed without authorization.

💚 Access Control - Only employees, agents, or contractors with a legitimate business need can access data such as a user’s email address. Passwords and personal data such as journal entries always remain encrypted.

💚 No International Transfers - All personal data remains in the EU and follows strict EU laws.

💚 Data Minimisation - Only the minimum data needed for the service is collected.

💚 Anonymisation -  Our core promise is that users data will never be sold for commercial purposes. In the instance that we would partner with reputable research institutions to advance women’s health research using user’s anonymised data, we would always first get users informed consent before proceeding.

Download Carea here…

How Your Data Is Collected and Used

Carea collects and processes data under clear legal bases:

  • Contract performance - to provide the app service

  • Legitimate interests - such as preventing fraud

  • Legal obligations - meeting UK compliance requirements and following strict EU laws.

Third-party providers, such as RevenueCat and Stripe, handle payment data directly and do not share it with Carea. Marketing communications are optional, and user data is never sold to third parties.

Your Rights and Transparency

You remain in control of your information:

  • Access and correction - you can review and update your data

  • Erasure - request deletion when no longer needed

  • Retention - data is stored only as long as necessary

  • Ongoing compliance - Carea regularly reviews privacy policies to meet UK GDPR standards

For any concerns, users can contact support@careaapp.com to get support directly from the Carea team.

Why Trust Matters

Using a maternal health app requires vulnerability. You need to know that your experiences - emotional, physical, and mental - are protected.

Carea’s security measures and strict UK-based protocols ensure that:

  • Your personal health data stays confidential

  • You can track your journey safely

  • Support tools remain reliable and secure

Your trust allows Carea to focus on what really matters: supporting your wellbeing, every step of the way.

FAQs

Is my health data shared with third parties?

No. Carea does not sell or share your data with advertisers. Payment data is handled directly by providers like Stripe and RevenueCat.

How can I access or delete my data?

You can request access, correction, or deletion of your data at any time by contacting support@careaapp.com. You can also delete your account directly in the settings of your Carea app.

Is my data secure?

Yes, your data is secured under strict EU laws to prevent data from being lost, altered, accessed, or disclosed without authorization.

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